Privacy Policy

How Smile Success collects, uses, and protects your personal data, in compliance with UK GDPR and the Data Protection Act 2018.

1. What we collect

When you contact us via this website, by phone, by email, or in person, we may collect:

• Your name, address, date of birth, and contact details
• Medical and dental history relevant to your treatment
• Clinical photographs, x-rays, and CBCT scans
• Records of your consultations, treatment, and aftercare
• Payment details (processed securely through our payment providers)

2. Why we collect it

We process your personal data on the following lawful bases:

• Contract — to deliver the dental treatment you have requested
• Legal obligation — we are required to keep dental records for at least 11 years (or until the patient is 25, whichever is longer)
• Vital interests — in a clinical emergency
• Consent — for marketing communications, before and after photographs, or video testimonials, where you have given explicit permission

3. Who we share it with

We share your data only when necessary, including:

• Your GP or specialist (with your consent)
• Our dental laboratory partners (for prosthetic work)
• Patient finance providers, if you apply for finance
• Regulatory bodies (Care Quality Commission, General Dental Council) where legally required
• Our IT and software providers under written data-processing agreements

4. How long we keep it

Clinical records are retained for a minimum of 11 years from the last appointment, or until the patient turns 25, whichever is longer, in line with GDC guidance. Marketing data is held until you withdraw consent.

5. Your rights

Under UK GDPR you have the right to:

• Request access to your personal data
• Request correction of inaccurate data
• Request erasure (subject to legal record-keeping obligations)
• Withdraw marketing consent at any time
• Object to certain types of processing
• Complain to the Information Commissioner's Office (ico.org.uk)

6. Website data

This website uses cookies and analytics tools (Google Analytics 4, Google Tag Manager) to understand how visitors use the site. See our Cookie Policy for full details. No cookies are set without your consent.

7. Contact us

To exercise any of your rights, ask a question, or raise a concern about how we handle your data, please contact our Data Protection lead at info@smilesuccess.co.uk or 01276 469 600.