This Cookie Policy explains how Smile Success uses cookies and similar technologies on this website. It should be read together with our Privacy Policy.
Cookies are small text files that websites place on your device when you visit them. They are widely used to make websites work, or work more efficiently, and to provide information to website owners. Similar technologies such as web beacons, pixels, and local storage may also be used; we refer to all of these as "cookies" in this policy.
We group cookies into three categories. Only strictly necessary cookies are set without your consent. Analytics and marketing cookies are only set if you accept them via our cookie banner.
We use a basic consent setup: analytics and advertising tags (Google Analytics, Google Ads) are not loaded at all until you give the relevant consent. If you reject optional cookies, no measurement tags are loaded and no advertising or analytics requests are made to Google.
These cookies are essential for the website to function. They allow basic navigation, remember your cookie choice, and protect against malicious activity. They cannot be disabled.
| Cookie name | Provider | Purpose | Duration |
|---|---|---|---|
| ssCookieConsent | Smile Success | Local storage item that remembers your cookie banner choice (necessary / analytics / advertising) | 12 months — cleared automatically on expiry, or when you clear browser storage |
| __nf_* | Netlify | Site delivery and abuse prevention | Session |
These cookies help us understand how visitors use the site so we can improve content and performance. Data is aggregated and pseudonymised — we do not identify individual visitors from analytics.
| Cookie name | Provider | Purpose | Duration |
|---|---|---|---|
| _ga, _ga_* | Google Analytics 4 (Google LLC) | Distinguishes unique visitors and sessions | Up to 24 months |
| _gid | Google Analytics 4 | Distinguishes users for 24 hours | 24 hours |
| _gat | Google Analytics 4 | Limits request rate | 1 minute |
These cookies are used to measure the effectiveness of our advertising campaigns and to understand which adverts brought you to our website. They are not used for personalised advertising or remarketing on this site.
| Cookie name | Provider | Purpose | Duration |
|---|---|---|---|
| _gcl_* | Google Ads (Google LLC) | Conversion measurement for Google Ads campaigns | Up to 90 days |
Meta Pixel is not currently active on this site. If we add it in future, this Cookie Policy will be updated and you will be re-prompted for consent.
This website may include third-party services such as YouTube and Google Maps. We use a click-to-load approach so these third parties cannot make requests until you actively choose to view their content:
youtube-nocookie.com), which means YouTube does not store cookies on your device unless you choose to play the video. The video plays inside a lightbox on this page (you do not leave our site).img.youtube.com) when the page loads, so you can preview which video you are about to watch. We do not use these for analytics or advertising tracking.When you first visit our website, you'll see a banner offering you the choice to Accept or Reject non-essential cookies. Both options are equally accessible, in line with PECR guidance from the UK Information Commissioner's Office.
You can change your cookie preferences at any time:
Most browsers let you block or delete cookies entirely. Doing so may affect how this website works. Useful links:
Some browsers offer a "Do Not Track" signal. There is no UK / EU consensus on how websites should respond to this signal, so our website does not currently respond to it. You can manage your preferences using our cookie banner instead.
We may update this Cookie Policy from time to time. The "Last updated" date at the top of this page reflects the latest version. Where changes affect cookies that require consent, we will re-prompt you for consent.
If you have any questions about cookies or this policy, contact us at reception@smile-success.co.uk or 01276 469 600.